WHERE Piles On More Mobile Local Data

As reported over the past 24 hours, mobile local ad network WHERE has announced reaching 1 billion impressions. In the same press release, it announced that 11 percent of clicks on its network result in calls or directions to local…

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MerchantCircle Buys Scheduling Company

Scheduling is seen as the next wave of  online marketplace services for SMBs, encouraging sticky usage, premium features and, in some cases,  highly contextual advertising. Scheduling vendors such as Agendize, Full Slate, MaxiPage and X Time are actively syndicating solutions.…

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AdReady Finds Sweet Spot With Mid-Market Display

AdReady is an established presence in display advertising, serving up both creative automation and media campaign buying tools for agencies, publishers and advertisers alike. The Seattle-based firm has undergone a leadership change over the past year, however, and new CEO Karl…

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DMS ’10: The Final Roundup

Thanks to all who attended and participated in last week's Directional Media Strategies conference.  Lots of good content and takeaways. We posted a number of daily coverage roundups throughout the week, but here is the final roundup. All posts are tagged…

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Solve Media Transforms CAPTCHAs Into Ad Dollars

What if the borderline-indecipherable cluster of characters that must be punched in to post interactive comments and make online purchases could be repackaged as clearly visible words carrying marketing slogans for brand advertisers and a new revenue stream for publishers?…

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‘Man on the Street’ Interviews at DMS

Vlogger Sarah Austin was in full force at this week's Directional Media Strategies conference in Dallas, shooting a series of interviews about social media. The video series was sponsored by 3L System Group and a clips can be viewed below.…

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