Clickable has announced that it will add support for Facebook advertising that allows its Pro users to directly compare social and search results. The effort follows initiatives by rival “search resellers” like ReachLocal, Yodle and Orange Soda to broaden their platforms for organic search and display.
It also comes after accounts from Hitwise and others that Facebook is responsible for more traffic to portals, newspaper sites and even IYPs than Google News (although not Google generally).
On the Clickable blog, CEO David Kidder forms a position that “search and social advertising are complimentary. On Facebook, advertisers can be out ahead of the market. Every piece of information that a social networking user provides about themselves is an opportunity for marketers to learn about and target their audience: age and gender; college and occupation; hobbies and interests and relationship status,” he says. “These are the raw materials with which to build targeting ‘personas,’ every one a new potential customer.”