The early iPad reviews are out from Walt Mossberg and David Pogue, and their reactions are mostly positive.

We’re generally not a product review house but happy to link to the experts to handle that. What’s more interesting to me is the content implications, which we’ve covered here and elsewhere. Not much has changed and it’s still a “time will tell” situation.

We can be pretty sure, however, that lots of new use cases will evolve from the ways consumers to adopt the device. And just like we saw with the iPhone, this will be led by the distributed third-party innovation of app developers who get creative with these use cases.

Along these lines, one topic I continue to get anxious about is whether the content and advertising served on the iPad will be considered mobile or online. This is important for market forecasting: Will iPad content and ads be “counted” in mobile forecasts (such as ours)?

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