WinMo Joins the App Store Race

This week at its Worldwide Partner Conference, Microsoft announced the upcoming launch of the Windows Mobile Marketplace. Starting July 27, developers will gain access to the program and be allowed to develop mobile apps that will run on Windows Mobile…

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IAB: Consumers Welcome Mobile Ads With Offers

In further support that mobile advertising needs to evolve to its form factor, an IAB-funded study reports that the vast majority of consumers prefer ads that include promotions or incentives. Specifically, 84 percent of younger consumers welcome mobile ads that…

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TKG Data and Analysis: A Weekly Recap

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Google Maps: Now With Auto-Location TechCrunch reports that location awareness has come to Google Maps when accessed from Chrome…

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Google Chrome: An OS for Netbooks, Part II

Over at Search Engine Watch, my column this month continues the discussion started earlier this week about Google Chrome. The takeaway: It will complete the circle for creating better Web-based products -- search and otherwise. The news media and blogosphere…

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Google Maps: Now With Auto-Location

TechCrunch reports that location awareness has come to Google Maps when accessed from Chrome and Firefox browsers. This basically means that Google Maps on your desktop will locate you (based on Wi-Fi positioning) the same way it does on mobile…

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Mobile TV: To Be or Not to Be

One of the biggest themes of May's Winning Media Strategies conference was how television and radio broadcasters can reach mobile users. This is especially opportune for television, given the growing segment of smartphone users with bigger and better screens. At…

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