LB2 Group announced the acquisition of Ketchum Directory Advertising from the ad agency behemoth Omnicom Group.
LB2 Group Directory Services (a member of the European Association of Directory Publishers) is an agency “specializing in international placement of Yellow Page advertisements and data base entries, brand control and awareness, and cross media conformity in a multi-lingual environment.” The company was formed in 2006 “for the purpose of building an advertising agency that would be more responsive to current media trends”.
Jim Lomonosoff, CEO of LB2 Group, said of the move: “We have a number of new ideas and initiatives which we will introduce in the coming months to enable Ketchum Directory Advertising to provide our clients with even more effective and cost-efficient marketing communication programs.”
One thing you have to say for LB2, it sure knows how to set expectations. We eagerly await its next move.