According to a recent Direct Marketing Association survey, “The absence of a brick-and-mortar store is becoming prevalent among retailers, since 41 percent of survey respondents don't have a physical store.” This is quite a surprising finding and certainly has significant ramifications…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
Classifieds can now be sent in via text messaging thanks to SMS Pal, a text message classified ad company. The service costs 99 cents for every listing and is charged back as a premium SMS message to the user’s carrier.…
When it comes to small businesses on the Web, is it really only about video? AdReady, a new Seattle-based company started by Classmates.com alum and backed by Madrona and Bain Capital, thinks banners are really where the impact is. Local…
Local search based marketing specialist eLocal Listing today became the latest in a growing wave of companies to offer video advertising to SMBs. As pointed out in last week's post "Universal Search Paves the Way for Local Video," an opportunity…
Last week, I finally had the chance to download the newest iPhone "firmware" (v.1.1.3) that was launched at Macworld. It included a number of minor enhancements to the overall usability of the device and some upgrades across its main functions. Perhaps…
In case you haven't seen it yet, Google's home page today commemorates the 50th birthday of the Lego block. These custom logos for various holidays and anniversaries are always interesting (particularly the one shown on Louis Braille's birthday in 2006).…
Last week, a lot happened in the local media world. Here is a selection of posts in case you missed any. Click below to read each post in full. Universal Search Paves the Way for Local Video Most of the…
Idearc Media announced today that Superpages will feed ads into the Marchex advertising network, Enhance Interactive. This clearly increases distribution for Superpages, thus strengthening the value it can provide its advertisers. For Marchex it's also a win, in that…
Yellow Pages Group Canada has signed an agreement with Copernic, owners of Mamma.com, to supply local Canadian advertiser listings to the mamma.com search engine. According to the press release from Copernic, "The agreement means local search queries will be served…
Former AOL President and MTV founder Bob Pittman has lately focused on investments as head of the Pilot Group (he is a pilot). In an interview with broadband consultant Will Richmond's VideoNuze on the eve of the NATPE show in…
Most of the discussion on local video advertising has happened around IYPs and local search sites such as Citysearch. This is certainly where most of the activity is taking place as these companies are taking the guesswork out of video…
AT&T Yellow Pages announced a new research strategy yesterday that includes a phase-out of its participation in the current industry syndicated usage program, though the publisher will continue to follow a syndicated methodology and make results available. AT&T will continue…
New hyperlocal content aggregator Everyblock has launched in New York, Chicago and San Francisco. By bringing together locally oriented blogs, reviews and images, it joins the ranks of outside.in, Placeblogger and (more recently) Topix. Specifically, it scrapes and supplies geotagged…
A new study in the United Kingdom, commissioned by welovelocal.com, a U.K.-based online local site competing against directory publishers, has found that 35 percent of British consumers no longer want to receive print directories, and choose the Internet to look…
The Canadian printing company Quebecor World has filed for bankruptcy protection and secured US$1 billion in emergency financing. Quebecor's predicament reflects some of the stresses taking place in traditional print media, which will only get worse in the next year…
Microsoft Canada Co. and Yellow Pages Group Canada announced that Microsoft Virtual Earth mapping software is now available on YellowPages.ca. The software licensing deal allows YPG to provide a more robust map experience for users. It will also enable the…
The latest item in the torrent of video announcements coming out of the local search world is TurnHere's vendor relationship with Yellowpages.com, announced today. After partnering with a handful of national chains such as InterContinental Hotels to shoot localized ads…
EBay hasn’t really scored with any of its local initiatives during CEO Meg Whitman’s 10-year tenure (she is retiring). The local version of eBay Motors, for instance, never seems to get out of the gate. But the stars seem better aligned…
The Los Angeles Times and the rest of the Tribune Co. have been going through a very public belt tightening. The most recent round of cutbacks apparently played a role in the departure of Editor James O’Shea. But when it…