Home » Online/Interactive, Video, online

Online Video Boom Carries On

By: 22 February 2008

ComScore Video Metrix announced today that December saw 10 billion online video views — the largest number to date. There were meanwhile 141 million total unique users to video sites. Google sites led in both categories.

video2.jpg

video.jpg

This general trend has sifted down to a local level in the increasing popularity of local merchant ads on local search sites and IYPs. It’s also taking form in other ways such as video classifieds and how-to videos. We’re seeing this trickle-down dynamic happen in a few other places such as the general popularity of social networking that has manifest in other ways in local (Facebook Ads, rating and review sites, social “foodie” sites, etc.).

As video gains more exposure and acclimation among local searchers, demand will only grow among small and medium-sized businesses, which will increasingly see it as a viable local marketing tool. Online video should be enticing to most SMBs in theory because it lowers the traditional barriers to video advertising (previously limited to cable spot advertising). It also combines the entertaining, emotional and branding attributes of video with the direct response capabilities of the Internet and local search (more here).

The many funding announcements and deals we’re seeing between publishers and video vendors are a vote of confidence that this demand will continue to grow.



No Comment

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.