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The Continued March of Web Hosting 2.0

Web hosting has transformed over the past few years. With domain and website creation, there's lots of room for integration with marketing and SMB services (social, search, CRM etc.). The one-stop-shop is also appealing to time-starved and simplicity-oriented SMBs. GoDaddy…

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A Look at Yodle’s $75 Million IPO Filing

Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…

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A Look at Yodle's $75 Million IPO Filing

Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…

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Yodle Launches Centermark for National Local Entities

One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…

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The Move to Loyalty Platforms: Yodle Founder Launches Punchey

In a reflection of the industry's ongoing interest in developing SMB promotional and loyalty services, Yodle founder Nate Stevens' venture fund announced last week that it is putting $1.7 Million into Punchey, a new mobile-oriented payments and promotions platform. The…

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