The question of "when it comes to content which is better, long form or short form?" came up during a case study panel at BIA/Kelsey’s NEXT conference. Our panel attendees, who are leaders from major local marketing companies, had a lot…
"Content is not King, it's the Emperor" said Constant Contact's Heather Jackson during a case study panel at BIA/Kelsey's NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with content. Constant…
Millennials prefer to be coached, not managed... according to Kimberli Lewis of Global Business Therapy. We often focus on the challenges women face in the workforce as opposed to how women can use their strengths to be more effective and get…
Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…
Women attendees at BIA/Kelsey's NEXT conference jumpstarted their networking during a one-hour meet-up session on Tuesday night. Women LEADING IN LOCAL, which supports and illuminates women who are industry leaders in local media or marketing, held a special discussion and cocktail party for…
Women attendees at BIA/Kelsey's SMB conference jumpstarted their networking at a session just for them on Monday night. Women Leading in Local, a special discussion and cocktail party for women only, has become a staple at BIA/Kelsey conferences. Over cocktails, attendees heard from…
Rocks Digital 2015 was held June 29-30 in Dallas, Texas. This year's digital marketing conference brought two days education, information and resources to business owners, digital marketing agencies and enterprise level service providers. The Rocks Digital conference is the brain child…
One the first day of the BIA/Kelsey NATIONAL conference, the women attendees wrapped up their day at BIA/Kelsey’s special networking session “Women Leading in Local.” Our speakers for this session were Tina Paparone and Angela Giovine, founders of Happenings Media. Angela and Tina shared their story and discussed techniques for successfully striking authentic chords within communities and keys to their revenue success — marketing solutions beyond the banner including sophisticated native advertising techniques.
Here are Tina and Angela’s four rules to live and work by:
1. FOLLOW YOUR PASSION: They say that a man (or of course woman) that follows their passion never work a day in their life. Bucks Happening actually didn’t start as a business; the website was simply a hobby, while we worked to build a different business. However, soon after launching, as readers were discovering the website, we received a call from a local print magazine who wanted to write a story on us. As we sat at the coffee shop trying to steer the conversation towards our “REAL” business, it became clear that 1) There was a real need for Bucks Happening and 2) We better start making money on it or stop spending so much time working on it! We quickly went to work on developing a business strategy.
We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey's recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female…
For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…
For the ladies who attended BIA/Kesley's Women Leading In Local session at our December 2013 conference in San Francisco, you may remember that one of our speakers was Jayla Siciliano, CEO of Bon Affair. Jayla is the young, ambitious entrepreneur…
Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…
Recently I have found that talks about "professional brand" have been coming up a lot. Here at BIA/Kelsey we define professional brand as "a promise of the value you'll deliver" aka your professional reputation. It can also describe your potential…