Recently I have found that talks about “professional brand” have been coming up a lot. Here at BIA/Kelsey we define professional brand as “a promise of the value you’ll deliver” aka your professional reputation. It can also describe your potential to clients and those you work with.
This topic can be fairly controversial, especially among female professionals. Women constantly struggle with how they want to be identified in the workplace and for everyone of them their professional brand is different. This controversy makes it it a perfect topic to be discussed at next week’s Women Leading in Local session at our LEADING IN LOCAL: The National Impact conference in Atlanta.
The session will consist of a panel of five different speakers from the media industry with very different professional brands and with them very different opinions. Kimberli Lewis, CEO and Founder of Global Business Therapy will be coming to Atlanta from Europe and discussing her experience as a woman in the industry there and her thoughts on whether or not she even agrees with the term “professional brand.”
We will also hear from Beth Bowers and Jaleigh Long from Cox Media Group about their brand as a team. They will highlight the idea of working alongside other women in the office as opposed to competing against them.
Wendy Hurwitz from Clipper Magazine will be sharing her professional brand and what it means to her in the professional environment. Finally, Kelly Thomas Nojaim from Bing will talk about her years of experience in the search industry and how her own brand has been built.
To hear the discussion come to the Women Leading In Local session at the LEADING IN LOCAL: The National Impact conference next week in Atlanta on May 7 from 4:30-5:30. If you are not already registered to attend please click here to do so.