At our upcoming Local Impact Los Angeles Conference, we will kick off the day with a major key trend in local: social advertising. While Facebook leads in adoption by small businesses -- 77.6% of small businesses have a Facebook page, that's…
Selling National Accounts for Local Targeting Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal Rick Hanna, CEO, Mspark Corey O'Donnell, VP Marketing, Brand Networks, Yodle National accounts seem out of reach for many local channels. What are the…
It's here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas. The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships…
Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote. Reducing churn in turn is an underrated way to grow revenue, as…
Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We're looking forward to a great show. Want to do some research before the event? Here's some recent BIA/Kelsey blog…
On the heels of last year's LEADING IN LOCAL: SMB Digital Marketing show in Austin, we've just announced our agenda for this year's big event in "The Big Easy": New Orleans. Our initial slate of Keynotes include: Acxiom CEO Scott…
ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for…
ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
We've been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.…
ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a…
We're watching ReachLocal closely, and note some changes at the company. Reach has been pushing the envelope as it transitions from a company that is largely dependent on reselling search and display to one that has a deeper relationship with…
A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, "In ten years, this conference will be all about software and…
ReachLocal is now largely focused on providing integrated marketing solutions, including search, retargeting, promotions and process management. As part of this effort, it has also introduced three new brands: ReachCommerce, a process management service; RealLocal Edge, a lead conversion service;…
On last week's Q2 earnings call, local online marketing firm ReachLocal emphasized how its international expansion will fuel its growth. Plus the company offered a glimpse into its efforts to expand into smaller U.S. markets via telesales. ReachLocal has long been among the…
Local sales leaders are now jumping into the deal-a-day phenomenon. Yesterday, Citysearch said it would push deals hard to its thousands of advertisers. Today, ReachLocal announced that it was buying DealOn Media. Specific terms weren't disclosed, but ReachLocal is valuing…
ReachLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13,200 to 16,700, and that its consolidated revenues grew 47 percent from $47.97 million to $70.362 million. It…
ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21-person team, was launched by ReachLocal…
ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21-person team, was launched by ReachLocal…
