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Articles tagged with: ReachLocal

Online/Interactive, SMBs »

[27 Apr 2015 | No Comment | ]

Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other activity from a wide variety of unassociated marketing sources.
Chief Product Officer Kris Barton briefed BIA/Kelsey …

BIA/Kelsey NATIONAL, Online/Interactive »

[26 Mar 2015 | No Comment | ]

Selling National Accounts for Local Targeting
Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal
Rick Hanna, CEO, Mspark
Corey O’Donnell, VP Marketing, Brand Networks, Yodle

National accounts seem out of reach for many local channels. What are the best ways to reach into them, and sell services? What are they especially looking for from local channels? We’ll discuss …

BIA/Kelsey NATIONAL, Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

BIA/Kelsey SMB, Conferences, Mobile, Online/Interactive »

[23 Sep 2014 | No Comment | ]

Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote.
Reducing churn in turn is an underrated way to grow revenue, as opposed to the more trodden path of chasing new business. There’s nothing wrong with the latter, …

BIA/Kelsey SMB, Conferences, Online/Interactive »

[11 Sep 2014 | 2 Comments | ]

Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks).
Acxiom: Scott Howe, CEO (Keynote, Day 2)
Alignable: …

BIA/Kelsey SMB, Conferences »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

BIA/Kelsey SMB, Online/Interactive, SEO, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Conferences, Leading in Local: The National Impact, SEM, Verticals »

[6 Feb 2014 | No Comment | ]

We’ve been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.
Most local dealer efforts have relied on third party subscriptions with AutoTrader.com, Cars.com and others to …

E-Commerce, SMBs, Verticals »

[3 Dec 2013 | One Comment | ]

ReachLocal announced today that it is moving away from its new ClubLocal business, which connects consumers with service providers. The publicly-owned company said that it is now considering a deal that would allow ClubLocal to be taken over by a “major” local entity along with a group that includes ex CEO Zorik Gordon and CSO …

Ad Sales, Financial Results »

[5 Nov 2013 | No Comment | ]

We’re watching ReachLocal  closely, and note some changes at the company. Reach has been pushing the envelope as it transitions from a company that is largely dependent on reselling search and display to one that has a deeper relationship with SMBs via a wide range of platform services – and a direct relationship with consumers …

BIA/Kelsey SMB, Conferences, Online/Interactive »

[11 Sep 2013 | No Comment | ]

A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, “In ten years, this conference will be all about software and services.”
Matt’s point was simple. Selling advertising to local SMBs is a tough business. Renewals are …

Online/Interactive »

[11 Jul 2013 | One Comment | ]

ReachLocal is now largely focused on providing integrated marketing solutions, including search, retargeting, promotions and process management. As part of this effort, it has also introduced three new brands: ReachCommerce, a process management service; RealLocal Edge, a lead conversion service; and ClubLocal, which allows consumers to book and buy home services online. …

BIA/Kelsey SMB, Online/Interactive, Sales Best Practices, SMBs »

[6 Aug 2012 | 3 Comments | ]

On last week’s Q2 earnings call, local online marketing firm ReachLocal emphasized how its international expansion will fuel its growth. Plus the company offered a glimpse into its efforts to expand into smaller U.S. markets via telesales.
ReachLocal has long been among the most closely watched companies in the local online/SMB space, and its president, Nathan Hanks, will be …

Ad Sales, Coupons/Deals »

[15 Feb 2011 | One Comment | ]

Local sales leaders are now jumping into the deal-a-day phenomenon. Yesterday, Citysearch said it would push deals hard to its thousands of advertisers. Today, ReachLocal announced that it was buying DealOn Media. Specific terms weren’t disclosed, but ReachLocal is valuing DealOn at $10 million. DealOn will be keeping its name for now, and CEO Rich …

Ad Sales, SMBs »

[27 Jul 2010 | No Comment | ]

ReachLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13,200 to 16,700, and that its consolidated revenues grew 47 percent from $47.97 million to $70.362 million. It also reported adding 72 percent more senior salespeople, going from 143 to 246; and 54 …

SMBs, User-Generated Content, Yellow Pages, Internet »

[15 Jun 2010 | No Comment | ]

ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21-person team, was launched by ReachLocal in early 2009 and is headquartered in Mountain View, California. It is being held separately …

Ad Sales, Funding, SMBs »

[20 May 2010 | No Comment | ]

ReachLocal went public today, raising $54.6 million on the Nasdaq from the sale of 4.167 million shares at $13 each. The share price had been sharply cut from earlier hopes of $17 to $19 given pessimistic market conditions. But the offering closed at $14.98 a share, up 15 percent in a sharply down day for …

Ad Sales, Advertising Networks, Devices, Funding »

[15 Feb 2010 | No Comment | ]

The money is moving quickly into the third-party SMB reseller space. ReachLocal has applied for a $100 million IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 million. …

Ad Sales, Google, SMBs, Verticals »

[28 Dec 2009 | No Comment | ]

ReachLocal’s S1 filing to raise $100 million includes valuable details about the company. With grosses of $146.7 million for the first nine months of 2009, and operations in the U.S., Canada, the U.K. and Australia, the local search and display reseller has become one of the biggest bets in local.
According to the S1, ReachLocal, which …