56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile's better ad reach, as…
Core franchisees* spent an average of $2,009 on advertising and promotion in 2017, while Plus Spender franchisees* spent an average of $86,275, according to Wave 21 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Over 3/4 of franchisees (77%) plan…
Mobile usage by consumers has a direct impact on small businesses' decisions to use mobile advertising channels -- specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile advertising over other media…
The confluence of emerging capabilities across technology, location data, analytics and identity management brings marketers new tools to address the simple equation of determining what consumer impact their marketing spend has. A common attribution metric the differential foot traffic a…
45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging was the most popular with small businesses and the second…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper that publishes today. Among the $72 billion projected for U.S.…
Location based mobile advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant…
U.S. mobile ad revenues will grow from $23 billion this year to $62 billion by 2020. That's according to BIA/Kelsey's latest local advertising forecast, released today. The forecast is broken down into media such as online, television, and print. Today…
Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week's BIA/Kelsey NATIONAL, we held two dedicated sessions to drill…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc... The full forecast will be out in a few weeks.…
xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd's location based mobile ads into the bundle that Cox sells to local advertisers. It now becomes the exclusive reseller…