Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week’s BIA/Kelsey NATIONAL, we held two dedicated sessions to drill down on its particulars.

One of those sessions was my portion of our opening analyst presentations to spotlight the top areas we’re currently examining. Though the conference video will be available soon, I’ve filmed a screen recording (slides and audio voiceover) of the presentation.

See the 10 minute video embedded below. This will be an important jumping off point for the continued discussion around location based mobile marketing — especially for national brands localizing campaigns with various flavors of mobile ad targeting.