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At Leading in Local: ILM 2013: The New World of Leads

  Local businesses are finding customers in lots of new ways with the expanding reach of social media and transaction capabilities. On the final day at Leading in Local: Interactive Local Media in San Francisco, a panel on "the new…

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At Leading In Local: ILM 2013: Selling Through LinkedIn

"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…

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At Leading in Local: ILM 2013: Digital Agencies

  Today at BIA/Kelsey's Leading in Local: Interactive Local Media conference, leaders of local digital agencies shared some critical success factors in the challenging business of offering agency services to local business -- that combination of brand agnostic digital marketing…

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