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ILM East: The Boom in Social Local Media

Geoff Cramer, CEO of SocialMadeSimple Adam Japko, President of Digital Sherpa Mark Schmulen, General Manager of Social Media for Constant Contact Neil Kataria, President of newBrandAnalytics Catherine Tucker, Associate Professor of Marketing for MIT Sloan School of Management Social Local…

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ILM East: Local Political Advertising 2012

Eight billion dollars. That's the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater…

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ILM East: Opening Keynoter Leslie Berland

American Express executive Leslie Berland described how the company is using its unique relationship with merchants to help national brands and local small business leverage social media. Berland delivered the opening keynote address here at ILM East in Boston. "We…

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ILM East: AOL’s Big Bet on Local

"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…

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ILM East: SEO for CEOs

"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…

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ILM East: Deal a Day Scales but Needs More Targeting

Brian Costello, GM and VP, Digital Media and The RedPlum Network, Valassis Communications; Jere Doyle, founder, president and CEO, Prospectiv; and James Green, chief marketing officer, Travidia took on the topic of "Deal Universe: The Big Picture for Coupons and…

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ILM East: Group Buying by the Numbers

It's often noted that the deal-a-day space is burgeoning because it is so easy to enter. Success, however, is another matter. Understanding the key drivers of success requires data, and Jim Moran, founder of Yipit, shared some data-driven insight on deals…

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