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Articles tagged with: DMS ’11

Conferences, DMS'11, Mobile »

[23 Sep 2011 | One Comment | ]

Much of the focus at DMS ’11 centered on the acceleration of performance-based local ad models across new platforms to drive measurable results. Mobile is leading the way with its ability to geotarget intent-driven consumers and spur “secondary actions” (click to call, click for directions, etc.).
In a panel on mobile local ad networks, Verve Wireless CMO …

Conferences, DMS'11, Online/Interactive »

[22 Sep 2011 | No Comment | ]

Just when the DMS ’11 audience thought it knew everything there is to know about group buying, Groupon Regional Sales Manager Brett Truka lifted the curtain a little higher. He also noted that the big G itself continues to gather important learnings that shape new, best practices.
Even though it’s a seemingly dead simple and compelling …

Online/Interactive »

[22 Sep 2011 | 3 Comments | ]

Taking merchant content and syndicating it across a bunch of channels is a key effort for Local Matters, the tech firm now being led by CEO Tom Higley. Speaking at DMS ’11 in Denver, Higley said the company’s new “DigitalSeen” product is an example of the new environment that is evolving to serve merchants and …

Conferences, DMS'11, Online/Interactive »

[22 Sep 2011 | No Comment | ]

For all the recent negative bluster in the deals space, including one report of its imminent demise, BIA/Kelsey has a decidedly different message for the dissenters: “We still like ’em.”
At DMS ’11, Marketplaces Program Director Peter Krasilovsky painted a sunnier picture of the robust and still-rising group buying industry. Among the notable growth signals are …

Conferences, DMS'11, Online/Interactive, Yellow Pages »

[22 Sep 2011 | No Comment | ]

What does digital transformation truly look like? And how far along the path to a new revenue model are directional publishers? Those questions were front and center at DMS ’11, as Dex One Chief Strategy Officer David Sharman, YP New Zealand CEO Scott Pomeroy and Local Search Association President Neg Norton debated “the future of …

Conferences, DMS'11, Online/Interactive »

[21 Sep 2011 | No Comment | ]

Two companies investing in self-service advertising for SMBs agree that self-service is an important and growing category, but isn’t likely to replace direct sales.
This morning’s panel at DMS ’11, “SMBs and Self-Serve: Ready for Prime Time?” featured Paul Levine, COO of the real estate site Trulia, and Ørjan Hanssen, a product manager at the Swedish …

Advertising Networks, Display Advertising, Online/Interactive »

[21 Sep 2011 | No Comment | ]

In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of display by SMBs. Moderated by Matt Booth of BIA/Kelsey, Tyler Bosmeny from PaperG and Warren Kay from iPromote spoke about the increasing use of display …

Conferences »

[21 Sep 2011 | No Comment | ]

Microsoft isn’t doing anything particularly unusual in search. But the assets it is assembling over the next year or two will pack a mighty punch by leveraging all the fast-moving trends, said Chris Sampson, head of worldwide Bing Local search and Emerging Products, Microsoft Advertising. Sampson was speaking at DMS ’11 in Denver.
“From where I …

Conferences, Yellow Pages »

[21 Sep 2011 | No Comment | ]

 
Yellowbook CEO Joe Walsh made a very direct case this morning for massive consolidation in the core U.S. Yellow Pages business sometime over the next couple of years. Ultimately, Walsh believes there will be a single national print Yellow Pages company, which he says will be an excellent platform to pivot to a digital business.
As …

Conferences, Mobile, Yellow Pages »

[21 Sep 2011 | No Comment | ]

YPG of Canada has greatly boosted traffic and repositioned itself as a center for local applications by opening up its data via an open API (Application Program Interface). YPG Director of Business Development Darby Sieben, speaking at DMS ’11 in Denver, said that 50 percent of YPG’s mobile search traffic now comes from the API …

AT&T, Coupons/Deals »

[20 Sep 2011 | No Comment | ]

AT&Ti Deals are now in Atlanta, Dallas and Los Angeles, and will likely be launching deals offerings in 10 markets by the fourth quarter of 2011, according to AT&Ti VP of Business Development Todd Rose, who was speaking at DMS ’11 in Denver. By “early 2012, there will tentatively be a few dozen. The timetable …

Conferences, Online/Interactive, SMBs, Yellow Pages »

[14 Jul 2011 | No Comment | ]

BIA/Kelsey’s DMS ’11 event is shaping up nicely as a summit of leading innovators in small-business marketing and advertising solutions. Anyone selling directly to SMBs or building solutions for those that do should attend this event.
The premise of DMS ’11: The Summit for Small-Business Advertising Solutions is that small-business advertisers need help navigating all the …