BIA/Kelsey’s DMS ’11 event is shaping up nicely as a summit of leading innovators in small-business marketing and advertising solutions. Anyone selling directly to SMBs or building solutions for those that do should attend this event.

The premise of DMS ’11: The Summit for Small-Business Advertising Solutions is that small-business advertisers need help navigating all the choices they face every day when deciding how to acquire and retain customers. And a combination of traditional and digital media players are scrambling to build those solutions. This summit explores the opportunity, as well as the challenges involved in selling a new set of products to SMBs in entirely new ways.

Our lineup of high-powered headliners and panelists is shaping up well. We’ve already booked more than 20 thought leaders from the worlds of small-business services, Yellow Pages, local search, mobile local search, social media and the technologies enabling all these. Here is a list of the speakers we’ve confirmed as of today, with many more to come:

Headliners

Bill Dinan, President, Telmetrics
Rita Fabi, Head of Market Solutions, Global Customer Marketing and Communications, Facebook
Clare Hart, CEO, Infogroup
Tom Higley, CEO, Local Matters
Nir Lempert, CEO, Golden Pages
Ben Smith, Founder, MerchantCircle
Joe Walsh, President and CEO, Yellowbook

Speakers

Jeff Beard, President and GM, Localeze
Mike Centorani, VP of Sales Training, Matchcraft
Dan Gilmartin, VP Marketing, Where
Craig Hagopian, CMO, xAd
Greg Hallinan, CMO, Verve Wireless
Warren Kay, CEO, iPromote
Brendan King, CEO, VendAsta
Paul Levine, COO, Trulia
David Lifson, CEO, Postling
Neg Norton, President, Local Search Association
David Read, Director of Sales, Pay for Performance, AT&T Advertising Solutions
Daniel Shaked, CEO, No Problem
Darby Sieben, Director, Business Development, Yellow Pages Group
Andy Steuer, CEO, MerchEngines

Additional speakers to be announced