BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. Quantifying Call Commerce BIA/Kelsey estimates that mobile calls represent…
Marchex released a new report today that pegs the overall impact on U.S. consumer spending from click-to-call to be $1 trillion. Known as 2015 Click-To-Call Commerce Mobile Performance Report, it analyzes data from 24 million phone calls to uncover some…
In ongoing coverage of call monetization, one thing we've examined is the ability to influence large considered purchases. Humans' biologically predisposed need to talk to each other isn't going away... even in a digital era. That's especially true for big-ticket items. One pricey vertical…
In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away even in a digital era. That's especially true for big…
The call monetization opportunity we've chronicled for the past few years varies across different audience segments. The Marchex Institute -- a research lab within Marchex -- has brought some of these variances to light in a new report. Specifically it…
Today Marchex launched an analytics tool to better capture what it quantifies as a $4 billion opportunity for call-based mobile advertising. Call Analytics for Search is the newest addition to its mobile ad measurement product suite, and it targets…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc... The full forecast will be out in a few weeks.…
In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides. The webcast itself was action packed with lots of…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
Calls are the highest rated source of leads by SMBs according to BIA/Kelsey's Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result of such high lead generation, businesses are trying to get…
Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque "cleaner" sensibility: It represents a broadened focus from just mobile, to now build SMB presence and functionality across all screens. That's well aligned…
