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Articles tagged with: Apple

Mobile »

[11 Feb 2014 | No Comment | ]

Last month we released a white paper in tandem with Verve Mobile on the emerging art of mobile and cross platform ad attribution. It’s the holy grail of advertising in being able to track campaign effectiveness post ad engagement (cue John Wanamaker quote).
One thing I’ve been thinking of a lot is how all of the …

Mobile, Mobile Payments, Shopping, offline, Smartphones »

[3 Feb 2014 | 2 Comments | ]

A few things that characterize mobile payments are early stage experimentation and standards battles. That’s to be expected in any embryonic sector.  There’s NFC, mobile card readers, POS hardware that scans the barcode on your screen (a la Starbucks), to name a few.
Sometimes the mobile device is on the payers end, like like PayPal’s new …

Mobile, Shopping, offline, Smartphones »

[31 Jan 2014 | No Comment | ]

Is Apple getting into the mobile payments space? I don’t mean for digital goods, such as songs and other virtual goods, which it already sells on mobile devices through iTunes, but rather for physical goods in the offline world. CEO Tim Cook alluded to the idea during Apple’s first quarter Fiscal Year 2014 earnings call …

Coupons/Deals, Mapping, Mergers & Acquisitions, Mobile »

[21 Jul 2013 | 3 Comments | ]

Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestions.
We’ll go out on a limb and predict that Apple will want to flesh out its map products with other map- focused media, …

Location Targeting, Mapping, Mobile »

[24 Sep 2012 | No Comment | ]

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default.
But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple will …

Mobile, Smartphones »

[19 Jan 2012 | No Comment | ]

Apple can thank the high-profile launch of last fall’s Apple iPhone 4S for iOS closing the gap on Android as the leading platform for new smartphone purchases.
According to research released this week from Nielsen, 45 percent of new smartphone owners surveyed in December said they chose an iPhone. Only 25 percent chose an iPhone a …

Devices »

[18 Nov 2010 | No Comment | ]

While Apple iOS and Google Android have attracted hundreds of thousands of apps, BlackBerry remains stuck at some single-digit percentage of that number.
Is it that BlackBerry users don’t have the same appetite for apps that other smartphone users have? That would seem highly unlikely. It seems much more plausible that BlackBerry users have not been …

Online/Interactive »

[7 Oct 2010 | No Comment | ]

Sometimes you see something so compelling you just know it’s the start of something big. The 7-iCollection iPhone app recently launched by Green Tomato for 7-Eleven Hong Kong fits that bill.
Simply put, it uses the phones “augmented reality” feature (if you haven’t seen this, the easiest way to understand it is look at “Monocle” within …

Devices »

[28 Sep 2010 | No Comment | ]

Millennial Media — the largest independent mobile ad network, reaching 63 million U.S. mobile Web users — has published its August Mobile Mix report. The report covers impression activity and trends across its network, encompassing device hardware, operating system software and applications.
Highlights from the latest release include:
- Android OS smartphone impression share climbed 7 percent …

Online/Interactive »

[10 Sep 2010 | No Comment | ]

Yesterday Apple updated various pieces of its developer rules/requirements. The change that got the most press was that Apple was “opening up its popular App Store to products made using Adobe Systems Inc.’s (ADBE) Flash program,” according to The Wall Street Journal. That description is somewhat misleading — there is clarification later in the article, …

Online/Interactive »

[3 Sep 2010 | No Comment | ]

The competitive tide is rising, seemingly by the minute, in the IP video/next-generation TV market. Apple, Amazon, Google, Microsoft, Netflix, Hulu, Boxee, Roku and Sony are just a few of the myriad brands competing to “cut the cord” on cable’s ironclad reign over this multibillion-dollar industry. Potential “killer apps” range from OTT set-top boxes to IP-configured gaming consoles to streaming video services …

Google »

[18 Aug 2010 | No Comment | ]

Depending on what you read, Apple’s iAd program is either a revelation for national marketers or an inconvenience. 
The platform, which Steve Jobs announced in early April and which officially debuted July 1, aims to improve mobile advertising for businesses, publishers and consumers by building out ad units that reside wholly within existing applications.  
If this vision is executed, the …

Devices, Television, Local, Video, online »

[6 Jul 2010 | No Comment | ]

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be iTV and the functionality will mimic other Apple devices running its OS — iPod Touch, …

Devices, Mobile, News, online, Newspapers »

[18 Feb 2010 | No Comment | ]

Wired on the iPad, via All Things D
Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to be the new magazine form factor. In theory, the iPad would make online ads compelling, and …

Mobile, Online/Interactive, Predictions »

[29 Jan 2010 | 2 Comments | ]

As promised, here are the “day 2″ thoughts on the fate of the iPad. Obviously, lots of talk about the device this week — whether it’s a viable device, whether it’s a Kindle killer, etc. The former question is more important and the answer is yes.
The User Take
The timing is right as touch screens have …

Mobile, Online/Interactive »

[27 Jan 2010 | No Comment | ]

Minutes ago, the fabled iPad was unveiled by Steve Jobs at Yerba Buena Gardens in San Francisco. An exciting moment: I’m at my desk constantly hitting refresh on the Engadget live blog coverage to get details.
Though I’ve kept an open ear to the pre-launch frenzy, I mostly avoided covering it here because the dial was already turned …

Google, News, online, Newspapers, Television, Local, Traditional Media »

[20 Jan 2010 | No Comment | ]

Digital media is more cannibalistic than complementary and is seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell Inc.
The survey findings are based on almost 3,000 consumers and are fully detailed in Outsell’s “News Users 2009” …