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Articles tagged with: Apple

Analyst Roundtables, Facebook, Mobile, Video Posts »

[28 Jan 2015 | No Comment | ]

Apple has taken the crown for most profitable company in history. BIA/Kelsey Sr. Dir. of Industry Strategy & Insight Abid Chaudhry reminds us that of the 20 most profitable quarters of all time, fifteen were oil companies… the remaining five were all Apple.
Its monster Q1 was the lead off topic in an analyst roundtable today …

Forecasts, Local On-Demand Economy, Mobile »

[5 Jan 2015 | No Comment | ]

Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Last month, we released a report that highlights picks across these coverage areas.
For more color on the predictions that pertain to mobile, below is the “director’s cut.” These are areas I’ve been watching, and where I …

Analyst Roundtables, BIA/Kelsey SMB, Conferences, Mobile, Video Posts »

[16 Sep 2014 | No Comment | ]

Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple’s halo effect my answer is no, at least in Apple Pay’s current form.
That has a lot to do with the chicken & egg implementation challenges for …

Mobile, Smartphones »

[12 Sep 2014 | One Comment | ]

This week has been all about Apple. That’s included some decent analysis, and a whole lot of overblown adoration that “they’ve done it again.” Larger iPhone screens are great but I’m not sure they’ll fit into the skinny jean pockets of the millennial target audience.
In all seriousness as an Apple fanboy, longtime user, and industry …

Devices, Marketing Technology, Mobile, Smartphones »

[9 Sep 2014 | No Comment | ]

A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What will the new announcements mean to our local ecosystem? To date, Apple’s focus on local …

Mobile »

[11 Feb 2014 | No Comment | ]

Last month we released a white paper in tandem with Verve Mobile on the emerging art of mobile and cross platform ad attribution. It’s the holy grail of advertising in being able to track campaign effectiveness post ad engagement (cue John Wanamaker quote).
One thing I’ve been thinking of a lot is how all of the …

Mobile, Mobile Payments, Shopping, offline, Smartphones »

[3 Feb 2014 | 2 Comments | ]

A few things that characterize mobile payments are early stage experimentation and standards battles. That’s to be expected in any embryonic sector.  There’s NFC, mobile card readers, POS hardware that scans the barcode on your screen (a la Starbucks), to name a few.
Sometimes the mobile device is on the payers end, like like PayPal’s new …

Mobile, Shopping, offline, Smartphones »

[31 Jan 2014 | No Comment | ]

Is Apple getting into the mobile payments space? I don’t mean for digital goods, such as songs and other virtual goods, which it already sells on mobile devices through iTunes, but rather for physical goods in the offline world. CEO Tim Cook alluded to the idea during Apple’s first quarter Fiscal Year 2014 earnings call …

Coupons/Deals, Mapping, Mergers & Acquisitions, Mobile »

[21 Jul 2013 | 5 Comments | ]

Apple finally made some moves into the local mapping wars last week with the purchase of Locationary, which helps find business locations, and HopStop, which provides transit maps and travel suggestions.
We’ll go out on a limb and predict that Apple will want to flesh out its map products with other map- focused media, …

Location Targeting, Mapping, Mobile »

[24 Sep 2012 | No Comment | ]

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default.
But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple will …

Mobile, Smartphones »

[19 Jan 2012 | No Comment | ]

Apple can thank the high-profile launch of last fall’s Apple iPhone 4S for iOS closing the gap on Android as the leading platform for new smartphone purchases.
According to research released this week from Nielsen, 45 percent of new smartphone owners surveyed in December said they chose an iPhone. Only 25 percent chose an iPhone a …

Devices »

[18 Nov 2010 | No Comment | ]

While Apple iOS and Google Android have attracted hundreds of thousands of apps, BlackBerry remains stuck at some single-digit percentage of that number.
Is it that BlackBerry users don’t have the same appetite for apps that other smartphone users have? That would seem highly unlikely. It seems much more plausible that BlackBerry users have not been …

Online/Interactive »

[7 Oct 2010 | No Comment | ]

Sometimes you see something so compelling you just know it’s the start of something big. The 7-iCollection iPhone app recently launched by Green Tomato for 7-Eleven Hong Kong fits that bill.
Simply put, it uses the phones “augmented reality” feature (if you haven’t seen this, the easiest way to understand it is look at “Monocle” within …

Devices »

[28 Sep 2010 | No Comment | ]

Millennial Media — the largest independent mobile ad network, reaching 63 million U.S. mobile Web users — has published its August Mobile Mix report. The report covers impression activity and trends across its network, encompassing device hardware, operating system software and applications.
Highlights from the latest release include:
- Android OS smartphone impression share climbed 7 percent …

Online/Interactive »

[10 Sep 2010 | No Comment | ]

Yesterday Apple updated various pieces of its developer rules/requirements. The change that got the most press was that Apple was “opening up its popular App Store to products made using Adobe Systems Inc.’s (ADBE) Flash program,” according to The Wall Street Journal. That description is somewhat misleading — there is clarification later in the article, …

Online/Interactive »

[3 Sep 2010 | No Comment | ]

The competitive tide is rising, seemingly by the minute, in the IP video/next-generation TV market. Apple, Amazon, Google, Microsoft, Netflix, Hulu, Boxee, Roku and Sony are just a few of the myriad brands competing to “cut the cord” on cable’s ironclad reign over this multibillion-dollar industry. Potential “killer apps” range from OTT set-top boxes to IP-configured gaming consoles to streaming video services …

Google »

[18 Aug 2010 | No Comment | ]

Depending on what you read, Apple’s iAd program is either a revelation for national marketers or an inconvenience. 
The platform, which Steve Jobs announced in early April and which officially debuted July 1, aims to improve mobile advertising for businesses, publishers and consumers by building out ad units that reside wholly within existing applications.  
If this vision is executed, the …

Devices, Television, Local, Video, online »

[6 Jul 2010 | No Comment | ]

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be iTV and the functionality will mimic other Apple devices running its OS — iPod Touch, …

Devices, Mobile, News, online, Newspapers »

[18 Feb 2010 | No Comment | ]

Wired on the iPad, via All Things D
Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to be the new magazine form factor. In theory, the iPad would make online ads compelling, and …

Mobile, Online/Interactive, Predictions »

[29 Jan 2010 | 2 Comments | ]

As promised, here are the “day 2″ thoughts on the fate of the iPad. Obviously, lots of talk about the device this week — whether it’s a viable device, whether it’s a Kindle killer, etc. The former question is more important and the answer is yes.
The User Take
The timing is right as touch screens have …