Tag: ad spend
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Attorneys Look to Mobile for Leads in 2020
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local ad spend in 2019. While traditional media still get a large portion of their spend,…
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Auto Dealers, Local Dealer Associations, and Manufacturers Projected to Spend $11.3 Billion on Local Advertising in 2019
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers the largest of the five sub-verticals that comprise the overall auto vertical. As in past years, traditional…
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Entertainment Businesses Increasing Local Ad Spend
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending often follows consumer spend and the entertainment vertical (i.e., theaters, race tracks, sports events, movie…
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National Brands to Spend $62.7B Targeting Local Consumers in 2019
National brands are expected to spend $62.7 billion in 2019 to target local consumers, according to BIA’s latest report. While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. “Of course, the most successful local marketing programs are…
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Over Half Of Radio Advertisers Plan To Spend More In 2019
More than half of radio advertisers (53.4%) are planning to increase their advertising spend in 2019, compared to only 35% of the businesses in our annual SAM™ survey. Radio advertisers use an average of 13 different media channels for advertising. What do they plan to increase their spend on? Digital media channels topped the list of media channels they plan to add, especially sponsored…
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Video Advertisers Have Aggressive Plans to Increase Ad Spend in 2018
BIA Advisory Services reported that video advertising in local will continue to outpace local advertising in growth for the next five years. Mobile local video is growing at 14.4% compound annual growth rate (CAGR) as increased consumer mobile usage is making location targeting easier. Video for small businesses are usually produced on their own or…
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With Most Home and Trade Small Businesses Maintaining Ad Spend, What’s A Seller to Do?
With nearly 7 out of 10 Home & Trade* small businesses planning to maintain their current ad spend levels, what is a service seller to do? We delved into the latest data on small businesses in the Home & Trade vertical from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small businesses and it was a mixed bag. The…
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Small Businesses that use Programmatic Plan to Increase 2018 Ad Budgets
Small businesses that use programmatic advertising are optimistic about the future, with more than two thirds of them planning to increase their annual ad budget spend in 2018, according to the newly released data from BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small businesses. Programmatic advertising is an automated channel that can find and place ads among target audiences.…
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Small Businesses Use Advisors For Co-op Ad Spend
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It’s no surprise that the majority-93% look to a third party like an agency or a traditional media (TV, cable, radio, yellow pages, newspaper, etc.) sales person to recommend…
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Big Ad Budget Small Businesses Big On Social and Mobile in 2018
Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels – more than most small businesses and their marketing mix is evolving. According to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) their mix now includes more social and mobile than in previous years. Several reasons for the increase in use of mobile and…
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Healthcare Advertising Spend to Reach $10.85 Billion in 2017
BIA/Kelsey’s newest report “Insights into Local Advertising — Healthcare Vertical” examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore. Excerpt from the Executive Summary The healthcare vertical, as defined by the U.S. government, represents an…
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Almost 1/3 of Automotive Ad Spending Going to TV in 2017
According to BIA/Kelsey’s newly released report “Insights into Local Advertising — Automotive Vertical” businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and general services. And the largest chunk of local advertising spend by automotive is going to over-the-air (OTA)…
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New Small Businesses Are Willing to Spend on Advertising
New small businesses need to advertise to grow their businesses but, as shown in results from our Local Commerce Monitor™ survey of small businesses (Q3/2016), they spend far less than established (defined as growing or maintaining size and share) small businesses. When asked about the most important factors in determining their ad spend, new small businesses responded that…
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Retail, General Services and Automotive Businesses are Top Spenders in California
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of professional services from legal services to landscaping) will together spend nearly $8 billion, which will…
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Higher Spending SMBs Use 21 Different Media Channels
The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey of small and medium businesses. But while the number of media channels they use has increased sharply, their ad spending has remained fairly consistent for…
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1 in 4 Small Businesses Have a Video on Their Website
The rise in mobile viewing of television and video is also impacting how small businesses advertise. Small businesses use video not on one but on multiple channels. Websites are the most popular place for videos. In fact, 1 in 4 small businesses say they have a video on their website. Of those, 30.7% are planning to…
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U.S. Mobile Ad Revenues to Reach $72B by 2021: A New White Paper
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we’ve answered in a white paper that publishes today. Among the $72 billion projected for U.S. mobile ads in 2021*, search will continue to hold the leading share, but it will…
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Small Businesses Are Seeing Value in Instagram
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses, their increased use of Instagram year-over-year, from 8.1% in Wave 18 (Q3/2014) to 15.1% in Wave 20 (Q3/2016). Of those small businesses…
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Direct Mail Remains the Most Used Traditional Media
Direct Mail* remains the most used traditional media, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016), with 41.0% of small businesses using it for advertising or promotion. Direct mail has been the top #1 traditional media in the LCM survey since at least 2013. Of those small businesses using direct mail,…
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The Why Behind What SMBs Buy and Other Interesting Insights From LCM 20
Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one of the longest surveys in both time (25+ minutes) and years conducted…