BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels.…
The local Audio advertising marketplace is becoming more competitive with more streaming services and podcasts. While the shares of local Radio OTA (Over-the-Air) advertising is eroding, Radio Digital is increasing,…
BIA forecasts that marketers will spend $85.2 billion on digital ads targeting local consumers. Over half of this was forecast to go Google (35.3 percent) and Facebook (17.4 percent). However,…
Bob Branson joined the Multicultural Media, Telecom & Internet Council (MMTC) as president and CEO in June 2021 and recently sat down with BIA for an episode of our Leading…
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to…
In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group.…
In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair…
In the latest episode of BIA’s podcast, Leading Local Insights, Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021, BIA industry analyst Suzanne Ackley further examines the ad spend and…
In the latest episode of BIA’s podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Automotive Vertical (Part 1), BIA industry analyst Suzanne Ackley examines the ad spend and…
In the latest episode of BIA's podcast, Leading Local Insights, Ad Spend Estimates and Trends for the Healthcare Vertical, BIA industry analyst Suzanne Ackley examines the ad spend and media…