As we step into 2023, there's uneasiness about the economy and how it will affect local advertising. BIA has been examining impacts from all angles. In this Leading Local Insights…
With the holiday shopping season starting earlier than ever, all eyes are on Retail stores and their outlook for ad spending. BIA has been tracking expectations in our U.S. Local…
Idil Cakim, SVP Research & Insights, Audacy Recent neurological research buttressed by follow-on survey research reveals audio is a highly engaged media platform to create human connections and communities. Results…
Roger LanctotDirector Automotive Connected Mobility Strategy Analytics Strategy Analytics' Roger Lanctot is director of automotive connected mobility, and a self-described, "not a car guy." However, Lanctot is the go-to guy…
BIA Advisory Services enters the world of podcasting this week with the introduction of Leading Local Insights, centering on BIA’s current thinking and analysis of the local media marketplace. Each…
BIA’s CEO Tom Buono had the opportunity to discuss the company's recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with…
Advertisers love television. However, it's experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet.…
Podcast's growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019…
Abid Chaudhry and I discuss the fall of Shuddle, the Bay Area-based "Uber for kids" startup that closed its doors today after raising $12.2 million. What does this suggest for…
We're experimenting with a new form of community, the podcast and live streaming audio conversations with leaders in the Local On-Demand Economy. Art Agrawal, CEO and Cofounder of YourMechanic.com, a…