Local CTV and FAST Services Sales 2024 Outlook: Podcast with Premion's John Vilade Author: Rick Ducey, Managing Director, BIA Advisory Services The local media landscape is adjusting to the meteoric…
Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure…
The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for…
Did you know BIA has a podcast where we share our current analysis on major topics including Over-the-Top (OTT), digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations…
Data privacy, data compliance, AI, and ChatGBT are some of the most important topics for local media right now. In a recent episode of our Leading Local Insights Podcast, I…
ATSC3 is now in its “lighthouse phase” whereby local TV stations must share frequency on just one or two TV stations in a market to host all ATSC 1.0 services…
A long under-utilized but growing asset in local radio’s ad portfolio is in-screen visual display inventory comprising text and images. Basic RDS technology available in 70-80 percent of cars on…
In this special podcast episode, BIA’s CEO, Tom Buono, sits down with legendary radio executive, Jeff Smulyan to discuss Jeff’s new book, “Never Ride a Rollercoaster Upside Down,” which offers…
At BIA, we are, like most of you, assessing the new year and planting our feet firmly to get ready for opportunities and challenges. And, we are discussing our thinking…
Last November, BIA issued its 2023 U.S. Local Advertising Forecast, which provides our expectations on nationwide ad spend across all media and key business verticals. The forecast indicates that our…