Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO
On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing…
Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO
On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing…
Fresh BIA/Kelsey Data: U.S. Mobile Revs Grow from $7.2B to $30B by 2018
It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc...…
BIA/Kelsey Mobile Outlook: 5 Predictions and a Wild Card
Like we do every January, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Earlier today, we released a report that highlights picks…
U.S. Yellow Pages to Be Majority Digital by 2016
A key transitional milestone for the U.S. Yellow Pages industry -- becoming a majority digital business -- is about two years away, according to an updated BIA/Kelsey forecast released today.…
Location Targeted Mobile Revs to Reach $10.8B by 2017
Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as…
Why My Money is on SMB Mobile Advertising
SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to…
MAV+ Shows Impressive Growth For Digital, Mobile
BIA/Kelsey has just released Media Ad View Plus. For those unfamiliar, it builds on our forecast data (example) among other sources, to calculate local media ad spending by category across…
U.S. Mobile Local Advertising to Exceed $9 Billion by 2017
Last week we released our mobile local media forecast -- one component of a forecast that spans all local ad media. The centerpiece of this mobile portion is the U.S.…