BIA’s Assessment of the Current Outlook for Local Advertising in the U.S.
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to…
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to…
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small…
80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels,…
BIA's Local Commerce Monitor reveals that 45.1 percent of SMBs use mobile apps. These SMBs rate this marketing channel highly in terms of ROI for their ad spend. Overall, about half (49…
Our Local Advertising Forecast projection for 2018 shows the largest annual ad increase in the past five years. While local advertising marketplace revenue has been growing steadily, total local advertising…
45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper…
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017,…
According to a study from Teads and eMarketer more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and…
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That's according to the mobile portion of BIA/Kelsey's latest local media forecast, released today.…