UK Newspaper Advertisers Show Digital Growth Potential
A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital…
SMBs Who Utilize Newspaper Advertising: Not as Traditional As You Would Expect
Even newspaper advertisers, long seen as favoring traditional media, are increasingly shifting their ad spend to digital. More and more these SMBs are exploring the advertising opportunities digital media…
Nearly 3/4 of SMBs in the U.S. Use Social Media to Promote Their Business
According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion…
Despite Increased Competition, Local Radio Maintains Competitive Position in Local Ad Market
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its…
Digital Agency Summit: The BIA/Kelsey Outlook
Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot…
Mobile Up, Desktop Down: Facebook Focuses on Mobile in a Big Way
Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs…
New BIA/Kelsey Study Shows Online Dominates Shopping Habits
As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact…
Why My Money is on SMB Mobile Advertising
SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to…
LCM UK Wave 2 Finds SMBs Adopting Newer Media, Such as Mobile
The first of our Local Commerce Monitor United Kingdom™ (LCM UK), Wave 2 reports is being released exclusively to our clients today, highlighting our key findings. In it, BIA/Kelsey surveys…
Video’s Starring Role in SMB Marketing Success
The strong growth and future prospects for online video for SMBs were discussed by three notable panelists involved in this area at SMB Digital Marketing. Led by moderator, Rick Ducey,…