Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer. eMarketer reports that by the end…
A recent study from Campaign Monitor and Market Cube on small and mid-size businesses use for marketing tools found that an all-in-one marketing cloud solution is not the answer. Small and mid-size businesses…
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely…
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page…
With the end of summer and start of school, back to school shopping is on many consumers minds - 55% are using Pinterest for online shopping according to a Kleiner…
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping…
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing…
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of…
Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually…
Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. "These features are a big step in helping Pinterest become more of…