Skip to content

When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web shopping traffic in the U.S. was coming from smartphones, surpassing the 45% coming from a computer. The remaining 8% comes from tablets. The study also found that shoppers are more likely to order from computers than they are smartphones — 66% of orders came from computers compared to only 24% from smartphones and 10% from tablets.

Only 19.1% of small and medium-sized businesses (SMBs*), on the other hand, reported having a mobile website responsive design, according to BIA/Kelsey’s Local Commerce Monitor™ survey of SMBs. Additionally, only 14.1% of the 1,000+ SMBs surveyed reported using a mobile website for advertising and marketing, despite the fact that more than 60% report that some or all of their business sales come from the Internet.

SMB adoption of mobile websites is far behind consumer adoption. This provides a tremendous opportunity to website design/development companies.

*BIA/Kelsey defines SMB as a business with one to 99 employees.

_________

BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the BIA/Kelsey eStoreOur LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for advertising and marketing.

 

This Post Has 0 Comments

Leave a Reply

Back To Top