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Driving Relevant Content to Targeted Consumers

There is a tendency for speakers at a large conference to want to sell (they would say "educate") the audience about their companies' products and services. I know I'm guilty of it. Nevertheless, it is refreshing when a person making a presentation…

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Live From DDL: LA Times’ Rob Barrett

The Drilling Down on Local conference kicked off this morning with a presentation and conversation with Rob Barrett, the LA Times' VP of Interactive. The underlying theme was how the Times is reengineering its online product to be ... an…

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MediaNews Group Adds Health Vertical

MediaNews Group, the fourth largest newspaper publisher with titles such as The Denver Post and The San Jose Mercury News, has teamed up with TauMed to launch a video-centric health vertical. The vertical launches this month at four of MNG’s…

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The Examiner’s Free Metro Model; 2 Million Uniques

In light of BostonNow’s closure this week (apparently for investment-related reasons), I’ve been mulling over the future of free metro papers in the U.S. The Chicago Tribune, The Washington Post and The San Diego Union-Tribune are among newspaper companies that…

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Schibsted’s March to 60% Digital Revs

I am always leery of reports that point to a “Scandinavian miracle” (or a “Massachusetts miracle” or what have you). But a December 2007 NAA Growing Audience report has some valuable details about how Schibsted Media, the Scandinavian publishing giant…

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Zillow Extends to Mortgage

Zillow continues its march up the real estate value chain with a new feature that allows house buyers to apply for mortgages. The mortgage service, like everything else on Zillow, is ad-supported and free to both buyers and lenders. It…

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Planet Discover CEO: ‘Our Role in Local Search’

Is there still a role in local search for a "niche" provider like Gannett's Planet Discover? The question comes up after Boston.com VP of Product Bob Kempf said there really is no substitute for a major search engine tie, and…

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Boston.com Teams With Google for Local Search

Last week, we wrote about The Seattle Times Co. and its new “Network search,” which is powered with FAST. This week, we are covering The Boston Globe’s Boston.com and its new “Federated” search solution, powered by Google. Federated and Network…

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Seattle Times Co. Launches ‘Network Search’

One big takeaway from the NAA Marketing show last week in Orlando was that newspapers are ready to build up a zillion niche products that allow them to leverage their editorial talents. But not much progress, or even attention, is…

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750 Newspapers Working With Google on Print Ads Program

Google’s Print Ads program, which sells contextual display space in print newspapers, is now working with 750 newspapers, according to Stephanie Davis, Print Ads head of publisher development. Davis was speaking on a panel at this week’s NAA Marketing conference…

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Newspapers Launch (Another) National Net

A new national newspaper network has been set up by Gannett, Tribune, New York Times Co. and Hearst Newspapers, representing 37 of the top 40 U.S. markets. The network, Quadrant One, will compete (or extend) McClatchy’s RealCities; the NAA’s National…

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Classifieds on Video? Four Examples Here

When veteran newspaper design consultant Alan Jacobsen called last year to tout his new classified video site, Real People Real Stuff -- “the marriage of Craigslist and YouTube” -- I thought it was kind of fun but didn’t have very good…

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