eSports is a form of competitive video gaming where real online video gaming players engage in virtual sports contests before live and online spectators. What's most fascinating about this emerging marketplace is the opportunity for media companies. eSports offers a…
Mangesh WadegaonkarExecutive Advisory, BIA In this edition of BIA Advisory Services' Vantage Points, we share insights from Mangesh Wadegaonkar, BIA's new executive industry adviser in our strategy consulting practice. Mangesh has deep expertise as a strategist in Internet cloud-enabled businesses,…
BIA's coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we'll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along…
Digital ad fraud, by some measures, is an extremely attractive “business” boasting both high growth and high margins. Ad fraud is when ads are sold but not shown to humans or not shown at all, but still billed to the…
Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France's TV5Monde had all 12 of…
In this BIA Strategic Brief, the first of many we'll be doing monthly this year, I'd like to share some perspective into two ad platforms – the rising tiger of digital and the cash cow of direct mail (borrowing these…
Local radio stations do not have the authorization to provide zoned coverage areas inside their overall FCC authorized signal contours. What would happen if this changed? The results could be quite remarkable, as shown by a recent study BIA performed…
At next week's (Dec 6) TV of Tomorrow conference in New York, BIA will be moderating a session, "Local Broadcasting in the Cat Seat?" Top executives from major station groups and the organizations and technology providers that serve them will…
BIA's Local as a Service (LaaS): Brands Going Local on November 14th examines the promise for local publishers that the combination of MarTech platforms for automation and data for targeting audiences puts a big tool into the hands of CMOs…
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators…
MarTech East kicked off yesterday at Boston's Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize brands and engage consumers.…
As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its testing and deployments of its NextGen platform, ATSC 3.0, and…
At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations. Our goal in sharing…
In this edition of BIA Advisory Service's Vantage Points, we share insights from John Hane, President, Spectrum Co. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we're considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It's a tale of two cities.…
The Future Today Institute (FTI) just released its 2019 Trend Report for Journalism, Media and Tech examining 108 significant trends including topics such as AI, block chain, virtual reality, bots, machine learning and ranging into areas like accountability and trust. This report, available for…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Robert Hawthorne, President, Hawthorne Search. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase from…
Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry…
National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The "Local as a Service" (LaaS) space is dynamic and innovative, comprising a landscape of companies…