The Changing Face Of SMBs

The Changing Face of SMBs

The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on small business owners. There's been a lot of mention lately…

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Women In Local Media – Nancy Shenker & SheBoom

Women In Local Media – Nancy Shenker & SheBoom

Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…

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SMBs & Marketing Automation

SMBs & Marketing Automation

One very simple way for small businesses to compete with the big players in their markets  is with the help of marketing automation  such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or…

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What Do SMBs Want From Sales?

What Do SMBs Want from Sales?

Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when setting expectations with SMBs there should be a…

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