SMB Data Point of the Week: Mobile SMBs More Likely to Use New Tech

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Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19.  Some prime examples include:

In store beacons
10% of Mobile SMBs
3% of all SMBs

Tap to Pay
37% of  of Mobile SMBs
19% of all SMBs

For more on Mobile SMBs, check out our new SMBs That Use Mobile for Advertising and Promotion report.

*The mobile media included in the LCM survey: enhanced listing in mobile app, mobile app, mobile display, mobile location aware, mobile search, mobile website, other mobile, text messaging.

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BIA/Kelsey’s LCM reports can be purchased a la carte in the new BIA/Kelsey eStore

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