Small- and medium-sized businesses (SMBs) that use mobile* media are adopting new marketing and advertising technology more than the average SMBs according to BIA/Kelsey’s Local Commerce Monitor (LCM), Wave 19. Some prime examples include:
In store beacons
10% of Mobile SMBs
3% of all SMBs
Tap to Pay
37% of of Mobile SMBs
19% of all SMBs
For more on Mobile SMBs, check out our new SMBs That Use Mobile for Advertising and Promotion report.
*The mobile media included in the LCM survey: enhanced listing in mobile app, mobile app, mobile display, mobile location aware, mobile search, mobile website, other mobile, text messaging.
BIA/Kelsey’s LCM reports can be purchased a la carte in the new BIA/Kelsey eStore.