What are the biggest forces in location-based technology and media? And where are they moving next? Given that this was the underlying theme of BIA/Kelsey NEXT, we decided to end the show with an analyst lightning round to summarize key takeaways.
And since we analysts talk too much, we kept ourselves to task with a two-minute clock per topic. If you’re a fan of ESPN’s Around the Horn or Pardon the Interruption, we stole elements of both shows. We batted around mobile payments, deep linking and the on-demand economy to name a few topics.
See the full session video below. Along with our analyst predictions, these will be key themes we’ll be watching in the coming months.