Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience.
According to today’s announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific consumer’s device and location at the time they view the video.
The emphasis on multi-screen is key since more and more video is being consumed on mobile devices. The new platform is also well timed to the increasing importance of national to local, with big brands increasingly interested in reaching highly targeted local audiences.
“With TargetView, we have built a next generation video ad platform that delivers personalized video ad content to micro-targeted audiences in hyper-local areas on every screen,” said John McIntyre, founder and CEO of Sightly, in today’s news release. “The level of relevancy that highly-targeted ads deliver will forever change how people view and interact with advertising — completely disrupting the industry as we know it.”
BIA/Kelsey is bullish on the online video ad market. Our most recent U.S. Local Media Forecast calls for online video advertising to grow at an 31.5 percent CAGR from $1.6 billion in 2013 to $6.3 billion in 2018.