BIA/Kelsey Presents 'Enlisting SMBs for Card Linked Offers' at CardlinX Forum April 7

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.

Card-linked offers and transaction marketing will only get more impactful as commerce transitions to mobile. As they say: “You are not what you search for, you are what you buy.”

With this in mind, a wide range of companies banded together last October in The Cardlinx Association to develop common standards and awareness for the space. Cardlinx is now set to launch a one day event April 7 at The Mandalay Bay in Las Vegas (before The Electronic Transactions Association conference.)

Cardlinx has developed a great lineup, including many industry leaders — some of whom you’ll recognize from BIA/Kelsey events. Some of the more familiar “names” include Erik Jorgenson, Microsoft; Dom Morea, First Data; John Bax, Living Social;Eckart Walter, CardSpring; Patrick Grady, Deem; and Schwark Satyavolu, MasterCard.

BIA/Kelsey is also involved: we’re running a session entitled “Enlisting SMBs for Card Linked Offers.” We’ll pair some brand new BIA/Kelsey research with presentations from Ed Braswell, CEO, Edo Interactive; Doron Friedman, CEO, SpotOn; and Kevin Lewis, Director, Strategic Solutions, First Data.

Cardlinx is giving BIA/Kelsey community members $100 off registration prices. Just write “BIA/Kelsey” in the comments section when you register,and it will be taken off the fee.

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BIA/Kelsey Presents ‘Enlisting SMBs for Card Linked Offers’ at CardlinX Forum April 7

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.

Card-linked offers and transaction marketing will only get more impactful as commerce transitions to mobile. As they say: “You are not what you search for, you are what you buy.”

With this in mind, a wide range of companies banded together last October in The Cardlinx Association to develop common standards and awareness for the space. Cardlinx is now set to launch a one day event April 7 at The Mandalay Bay in Las Vegas (before The Electronic Transactions Association conference.)

Cardlinx has developed a great lineup, including many industry leaders — some of whom you’ll recognize from BIA/Kelsey events. Some of the more familiar “names” include Erik Jorgenson, Microsoft; Dom Morea, First Data; John Bax, Living Social;Eckart Walter, CardSpring; Patrick Grady, Deem; and Schwark Satyavolu, MasterCard.

BIA/Kelsey is also involved: we’re running a session entitled “Enlisting SMBs for Card Linked Offers.” We’ll pair some brand new BIA/Kelsey research with presentations from Ed Braswell, CEO, Edo Interactive; Doron Friedman, CEO, SpotOn; and Kevin Lewis, Director, Strategic Solutions, First Data.

Cardlinx is giving BIA/Kelsey community members $100 off registration prices. Just write “BIA/Kelsey” in the comments section when you register,and it will be taken off the fee.

This Post Has One Comment

  1. seo black Book

    Heya just wanted to give you a quick heads up and let you know a few of the images aren’t loading
    correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show
    the same results.

    Review my webpage seo black Book

Leave a Reply

Your email address will not be published. Required fields are marked *

3 × three =