Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.
Card-linked offers and transaction marketing will only get more impactful as commerce transitions to mobile. As they say: “You are not what you search for, you are what you buy.”
With this in mind, a wide range of companies banded together last October in The Cardlinx Association to develop common standards and awareness for the space. Cardlinx is now set to launch a one day event April 7 at The Mandalay Bay in Las Vegas (before The Electronic Transactions Association conference.)
Cardlinx has developed a great lineup, including many industry leaders — some of whom you’ll recognize from BIA/Kelsey events. Some of the more familiar “names” include Erik Jorgenson, Microsoft; Dom Morea, First Data; John Bax, Living Social;Eckart Walter, CardSpring; Patrick Grady, Deem; and Schwark Satyavolu, MasterCard.
BIA/Kelsey is also involved: we’re running a session entitled “Enlisting SMBs for Card Linked Offers.” We’ll pair some brand new BIA/Kelsey research with presentations from Ed Braswell, CEO, Edo Interactive; Doron Friedman, CEO, SpotOn; and Kevin Lewis, Director, Strategic Solutions, First Data.
Cardlinx is giving BIA/Kelsey community members $100 off registration prices. Just write “BIA/Kelsey” in the comments section when you register,and it will be taken off the fee.