BIA/Kelsey – Local Media Watch

Tag: Cardlinx

  • BoA Sees Card Linked Offer Program Deepening Customer, Merchant Relationships

    BoA Sees Card Linked Offer Program Deepening Customer, Merchant Relationships

    Bank AmeriDeals was launched in 2012 with the most ambitious marketing effort in the card linked offer space. Since then, the promotions program has given BoA insight into spending for over 35 million accounts, and helped deepen customer and merchant relationships, says BoA’s Alfred Hamilton, SVP of Bank AmeriDeals, during remarks on Sept. 22 at Cardlinx’s…

  • Microsoft Earn: CLO Effort Aligns ‘Time, Location, Context, Commerce’

    Microsoft Earn: CLO Effort Aligns ‘Time, Location, Context, Commerce’

    Microsoft continues to push ahead with its card linked offer program, which has been in Beta in Washington, Arizona and Massachusetts since May. But since we last wrote about it in April, the program has been rebranded from Bing Offers to Microsoft Earn. The program is now more oriented towards promotional redemptions at The Microsoft…

  • New BIA/Kelsey Report Shows Momentum for Card-Linked Offers

    BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of the respondents are members of The CardLinx Association. Card-linked offers are promotions based on transactions…

  • CardLinx Summit: Facebook Eyes Role in ‘Unlocking Commerce’

    Facebook isn’t often thought of in terms of “commerce,” a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that “unlocks” commerce. Speaking at The CardLinx Association’s Mobile conference in San Mateo on Feb. 24, Facebook Head of Payments and Commerce…

  • CardLinx Summit: Facebook Eyes Role in ?Unlocking Commerce?

    Facebook isn’t often thought of in terms of “commerce,” a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that “unlocks” commerce. Speaking at The CardLinx Association’s Mobile conference in San Mateo on Feb. 24, Facebook Head of Payments and Commerce…

  • Microsoft’s Jorgensen: “We Are Building Our Muscles’ in Card Linked Space

    Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are…

  • Microsoft's Jorgensen: "We Are Building Our Muscles' in Card Linked Space

    Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association April 7 in Las Vegas, Microsoft GM of Local Advertising Erik Jorgensen noted there are…

  • BIA/Kelsey Presents ‘Enlisting SMBs for Card Linked Offers’ at CardlinX Forum April 7

    Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics. Card-linked offers and transaction marketing will only…

  • BIA/Kelsey Presents 'Enlisting SMBs for Card Linked Offers' at CardlinX Forum April 7

    Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics. Card-linked offers and transaction marketing will only…