Bank AmeriDeals was launched in 2012 with the most ambitious marketing effort in the card linked offer space. Since then, the promotions program has given BoA insight into spending for over 35 million accounts, and helped deepen customer and merchant…
Microsoft continues to push ahead with its card linked offer program, which has been in Beta in Washington, Arizona and Massachusetts since May. But since we last wrote about it in April, the program has been rebranded from Bing Offers…
BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of…
Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…
Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…
Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association…
Card Linked Offers (CLOs) represent a potentially rich opportunity for online and mobile promotions and loyalty. But a lot of work needs to be done before the segment gets seriously underway. Speaking at the inaugural conference of the CardlinX Association…
Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and…
Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and…
