LIL 2013: Who Wants Pizza?

This afternoon at BIA/Kelsey's Leading in Local, Neal Polachek, board advisor for vSplash, offered an analysis suggesting local independent pizza owners must get more sophisticated online or the rest of us will be stuck with a choice between Dominos and…

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LIL 2013: The CMO Survey on National/Local

Shane Vaughn, Chief Marketing Officer at Balihoo, spoke today at BIA/Kelsey's Leading in Local Conference and shared findings from a new CMO Council research study on how national brands will leverage local channels to activate local customers. The report can…

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National Brands=Local Revenue?

We’re looking forward to seeing everyone in Boston Mon-Wed. for our next conference gathering entitled "Leading in Local-The National Impact." The title of this event represents a bit of a change for us. BIA/Kelsey has always focused attention on the…

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