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SMB Digital 2012: Performance Marketing

Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…

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SMB Digital 2012: Gail Goodman

Constant Contact CEO  and "Engagement Marketing" author Gail Goodman made a pretty direct pitch to those attending SMB Digital Marketing to partner with her company to build out a social contact management system, which she describes as the "rich social…

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MasterCard Dives into Card-linked Loyalty via Truaxis

MasterCard has dived feet first into the card linked loyalty battles with the acquisition of Truaxis. The company should prove to be an anchor for MasterCard Offers Services, where it has partnered with Local Offer Network and others. Formerly known…

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Gannett Gets into Mobile Loyalty Space Via Key Ring

In the loyalty space, we're closely watching how major tech players are vertically integrating loyalty offerings into their SMB product suite. Google, Facebook and Amazon each have acquired loyalty startups and will likely make them part of their SMB suite.…

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More on Big Data and Local

The discussion continues on the implementation of big data to improve mobile local content delivery. This is something we continue to cover and will be an important part of the mobile local monetization picture. See below for the latest; my…

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