YP: 1-2 Miles is the ‘Sweet Spot’ for Mobile Display Targeting
We’re all in conference prep mode and looking forward to a robust SMB Digital conference starting Monday in Chicago. We hope to see you there.
In the meantime, though there isn’t time to disect it meaningfully, I’d like to point to the new “Local Insights”–study– released today by YP. “The quarterly”(Q3) staple from YP is choc full of data on mobile and local usage.
These data derive from YPs pervasive local ad network and include:
— Top local category and vertical searches
— Mobile and online growth categories and trends
— East Coast vs. West Coast search trends
— Geo-targeted advertising trends from the YP Local Mobile Display Network
— Local advertiser trends including which categories are spending and growing the most
One of the most interesting points I saw was an analysis of mobile display click through rate as a function of proximity to a given advertised business. Not surprisingly,’higher’ CTRs correlate to shorter distances overall. Though interestingly, 1-2 miles beat <1 mile.
More discussion on these data points to come and in the meantime you can download the free report in full here.
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It is always great to have more evidence showing the correlation between proximity and CTR. Thanks!