ILM East: The Case for Local Online Advertising

BIA/Kelsey's top analysts kicked off this week's ILM East conference in Boston with¬†some data-supported insights into their respective coverage areas. Some examples: * Social Local Media program director Jed Williams walked the audience through his recent detailed assessment of Facebook's…

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ILM East: SEO for CEOs

"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…

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U.K.’s Thomson Local Gets New CEO

Thomsonlocal.com, the U.K. local print and online directories company owned by Italy's Seat PG, has changed CEOs. Effective April 1, Elio Schiavo will move over to run Seat's Telegate (directory assistance) operation full time. Schiavo has recently been dividing his…

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Superpages Takes Home an Appy

Superpages turned some heads this week when its flagship mobile app took home the "Appy" for best Marketing/Branding/Advertising app. The event thrown by MediaPost is judged by a panel of mobile industry leaders. Other categories include games, news, health, social…

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S.M.A.R.T. Report Highlights Mobile Video Trends

Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…

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More on Milo and Mobile Shopping

On Friday, Peter posted about a conversation we had earlier in the week with Milo founder and current head of local at eBay Jack Abraham. To divide and conquer, I wrote up separate thoughts on the mobile angle, as Part…

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