U.K.’s Thomson Local Gets New CEO

Thomsonlocal.com, the U.K. local print and online directories company owned by Italy's Seat PG, has changed CEOs. Effective April 1, Elio Schiavo will move over to run Seat's Telegate (directory assistance) operation full time. Schiavo has recently been dividing his…

Read More

Superpages Takes Home an Appy

Superpages turned some heads this week when its flagship mobile app took home the "Appy" for best Marketing/Branding/Advertising app. The event thrown by MediaPost is judged by a panel of mobile industry leaders. Other categories include games, news, health, social…

Read More

S.M.A.R.T. Report Highlights Mobile Video Trends

Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…

Read More

Geo-targeted Ads Go Political With Where

Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across…

Read More