This Week in Social Local Media
We had a big week at ILM East. The conference got under way with David Weinberger focusing on the use of social media by local businesses. In the post, Rick follows the keynote by Weinberger, the author and the senior researcher at Berkman Center for Internet & Society, Harvard University. Gail Goodman CEO at Constant Contact kicked off the second day with a call for the industry to collaborate.
I did some live blogging at ILM East when Eventbrite CEO Kevin Hartz spoke about the ticket-selling service riding social media to about $500 million in sales this year.
We also gave details on ILM East panels from hyperlocal to Hotpot to mobile group-buying from Monster Offers.
Here’s what we uncovered this week out there in the socialsphere:
What We Know That You Should Know Too
Lisa Barone gets with Gregg Stewart, Dilip Venkatachari, Ryan Fritzky and Andrew Lovasz to discuss local and social. She packs the post full of stats and useful tidbits. The group shares numbers and insights such as nearly half of people searching on social networks select a local business based on consumer ratings and reviews.