ComScore released a report today with the Yellow Pages Association, showing that mobile local search monthly users now total 17.3 million, a 14 percent year-over-year increase. This outpaced overall mobile Web and application use, which grew by 10 percent during…
Google announced today that it's launching location-aware mobile display ads for iPhone and Android devices. This will be an offshoot of its local extensions ads for mobile search. Extensions let advertisers specify many locations in AdWords so appropriate local addresses…
Groupon has been working to bust out of the limited inventory that seems inherent in its "deal a day" space. First, it added a “side” deal in many markets. Then it started breaking out some of the larger markets into…
We know certain Web phenomena are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook, to a lesser degree. Gilt Groupe, the high-end “flash sales” fashion site, is more of a women’s thing (although a surprising…
ReachLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13,200 to 16,700, and that its consolidated revenues grew 47 percent from $47.97 million to $70.362 million. It…
Scripps’ HGTV Network, which reaches 99 million U.S. households on air, and 5 million unique visitors per month online, announced today that it is partnering with Cox’s Kudzu in a broad agreement with many moving parts. The deal will provide…
Forrester is out with a new study that concludes most advertisers should hold off on starting location-based ad campaigns with Foursquare. While we agree that Foursquare gets more attention than its usage (2 million users) deserves, this could be missing…
We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho,…
The line up of speakers for Directional Media Strategies 2010 has been shaping up nicely. We have a full slate of "headliners" who will either give full presentations or sit in the proverbial hot seat for a 20-minute interview by…
Earnings results from global Yellow Pages companies are starting to trickle in, and so far, 2010 looks a lot like 2009, or worse. AT&T Advertising Solutions posted first-half revenues of US$2,048 million, down 16.7 percent from the same period in…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Geo-Loco 2010: Location-Based Services as a Branding…
Yelp has added to its international portfolio, following up on its May launch in France with a launch in Germany. Berlin and Munich are Yelp’s first German markets. Fifteen additional German markets have been seeded with “scout” reviews, but won’t…
Following up on the previous post about my LBS panel at Geo-Loco yesterday, the wide reaching discussion also covered how large brands are adopting and thinking about location-based services. The short answer is that they're interested and allocating budget, but…
I moderated a panel at the Geo-Loco conference in San Francisco yesterday on the subject of monetizing LBS. At the session titled "How to Make Money From Location Based Services," the panel riffed on evolving user behavior for mobile local…
We're taking part in a good webinar next Tuesday at 10 a.m. Pacific dedicated to the acquisition and retention of vertical classified advertisers. The webinar is hosted by ATG, which provides a wide range of commerce tools for SMBs. I…
Union Square Ventures partner Fred Wilson keynoted today's Geo-Loco conference in San Francisco, sharing his thoughts on what technologies and business models excite him from an investment perspective. The wide-ranging presentation ended on the idea of monetizing location-based services like Foursquare,…
Robert Scoble kicked off today's Geo-Loco Conference in San Francisco by claiming we're in the third stage of the web. This is a claim he's made before, but today angled it as a cautionary tale for the early leaders in any given…
Rewind to the year 2000. Virtually every TV ad featured both a URL and an AOL keyword. "Visit us online at weather.com or AOL KW: Weather." The pundits said the AOL walled garden would come down. They were right. Will…
Rewind to the year 2000. Virtually every TV ad featured both a URL and an AOL keyword. "Visit us online at weather.com or AOL KW: Weather." The pundits said the AOL walled garden would come down. They were right. Will…
Last year we broke a story about Skype's new initiative with local pay-per-call. Given its half a billion global users, the company began to monetize the calls made to businesses, large and small. These calls usually cost the user, but…