‘Sprichst du Yelp?’ Yelp Launches in Germany
Yelp has added to its international portfolio, following up on its May launch in France with a launch in Germany. Berlin and Munich are Yelp’s first German markets. Fifteen additional German markets have been seeded with “scout” reviews, but won’t be fully turned on for a bit.
These markets include Bielefeld, Bonn, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Essen, Frankfurt, Hamburg, Hanover, Koln, Leipzig, Nuremberg and Stuttgart. German versions of Yelp for iPhone and Yelp for Business Owners will also be available in the near future. Yelp had previously launched Yelp UK in January 2009 and Yelp Ireland in June 2009.
The German and French services are Yelp’s first non-English language markets. While English speakers may see the interface in English, the reviews are all in native language and at this point, there is no translation of reviews by non-German and French speakers (i.e., American tourists).
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Going to be a fun time in Europe in the coming months. Tupalo.com seems to be moving towards the US and Asia, Qype is looking at South America, Yelp is moving into Europe. What’s Citysearch doing???
Time for some consolidation boys and girls!