Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done.

The fast-growing SEO company cofounded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes to sell to thousands of SMBs on its own, as well as via third parties. It guarantees a Page 1 ranking on a major search engine within six weeks of a contract, based on an extensive business profile that it develops, triggering placements on local maps, local organic search pages, mobile screens, as well as pay-per-click.

Local Splash also provides a bevy of other services for SMBs, including loan outs of its huge roster of exclusive domain names relevant to local business (i.e., PlumberInIrvine.com). It also provide local video ads, merging business information into short, keyword-driven video presentations. The company also registers a Facebook page for clients, and encourages them to use various MerchantCircle tools (i.e., newsletters and coupons).

A recent visit to the company’s new headquarters in Santa Ana, California, shows a buzzing and large new workplace, with telemarketers crammed tight.

The company’s model is deliberately kept simple. It is $199 for a setup fee, and then $159 a month for a standard package. This gets customers into local map and organic result via direct feeds to Google, Yahoo, MerchantCircle, Bing, Yelp, Facebook and others. Other options include $40 and $100 monthly AdWords packages (or higher custom deals).

CEO Steve Yeich, a veteran of the domain registry business, and before that, a local search leader at Overture (and Yahoo, after the acquisition of Overture), tells us that roughly 25 percent of customers take an AdWords package. Yeich notes that the company has primarily reached out to SMBs via telemarketing, although it has some premise sales.

The company’s real growth, however, is its Agency/Key Account business, which targets national brands and their agencies. These accounts currently make up 25 percent of the company’s revenues, but will soon be about 50 percent. The company also has direct sales relationships with various organizations, including the American Association of Franchisees and Dealers (AAFD), a 50,000-member group.

To us, the company may not be all that differentiated from the efforts of third-party resellers such as ReachLocal, WebVisible, Yodle and Orange Soda. But Yeich believes the company has a unique offering, especially with its emphasis on map placement and mobile. Such resellers are ideal partners, he says.

This Post Has 6 Comments

  1. Edward @ SEO Philippines

    Uh oh. Unless you are Google yourself, there is no way any SEO company can guarantee any position. At least not 100%.

    That’s the way it really is with this business.

    Regards,

    Edward
    http://www.seo-philippines.ph

  2. Kerry Wagoner

    Edward, good observation, however, the Localsplash guarantee doesn’t guarantee first page placement, because that would be against Google’s guidelines, the way our guarantee’s works is, upon request, by the customer, if your business does not appear in any of the major SE’s(Google, Yahoo or Bing) in either the organic sections or on the first page of maps within the first six (6) weeks of the account being created, we guarantee, that when the customer calls us to inform Localsplash that they don’t not have any placements, that the next months charges would be waived and services are absolutely free. This is a month to month guarantee, so that same customer would have to call us each month if they are still experiencing no first page placements.

  3. Lee

    Love the emphasis on maps listings and mobile. These opportunities feel largely untapped and seem to be real differentiators at this point.

  4. seo company philippines - gary

    How are you guys fairing now with your SEO Templates for SMBs?

  5. Empower Network

    Is there any SEO prepared web site guide that I will buy?
    I am probing for Associate in Nursing SEO prepared guide to make a really straightforward data processor, do they even exist?

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