Andrew Shotland, CEO of Local SEO Guide, joined BIA's Rick Ducey in Episode 8 of BIA's podcast series Leading Local Insights. The latest podcast, News SEO - Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss…
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with…
For small businesses managing their local digital content including vital listings data like NAP (name, address and phone) can make or break their businesses. It's one of the most important search ranking factors on Google. Most businesses are challenged with variations…
"Content is not King, it's the Emperor" said Constant Contact's Heather Jackson during a case study panel at BIA/Kelsey's NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with content. Constant…
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000…
"We aren't [as a culture] wired for long-term investment, and SEO is long term. We'd rather take a statin drug than use diet and exercise to stay healthy." That's how Search Influence CEO Will Scott described the SEO dilemma. It's…
SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company cofounded in 2006…
Yodle, the third-party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying…
Real-time reservations have moved beyond restaurants, hair salons and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch Web sites…