Facebook and Microsoft Expand Relationship

Microsoft announced today that it will integrate Live Search with the Facebook network. This will include search advertising served with results (via adCenter). This grows out of the existing relationship that included Microsoft's $240 million investment in Facebook and its placement…

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Selling SEM: It’s Complicated

Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…

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Citysearch Mashup a Model for iPhone App?

An independent developer has created a Google Maps mashup that is basically another way to navigate Citysearch business profiles in Google Maps. The mashup has also recently been optimized for the iPhone. This isn't an iPhone native app that can…

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TKG Data and Analysis: A Weekly Recap

Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Multi-Media Drives More Conversions In the ever increasing multi-product world of directory and local…

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Better YouTube Ads: The Holy Grail

Google CEO Eric Schmidt spoke out once again about the company's need to better monetize YouTube, during a call following the company's under-performing second-quarter earnings announcement. "I personally do not believe the perfect (YouTube) ad has been invented," he said,…

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Multimedia Drives More Conversions

A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates.  According…

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A Whole New Kind of Outdoor Advertising

OK, so it's not really outdoor advertising, but the big six legacy airlines have begun to slap ads onto their paper tickets and boarding passes. The new ads will include geographically relevant promotions for destination businesses like hotels, restaurants, theme…

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DexKnows Drills Deeper With City Pages

Today R.H. Donnelley unveiled a new local feature called City Pages within its DexKnows.com Internet Yellow Pages site. The aim of these landing pages is to aggregate listings and consumer reviews for local businesses in key metros. A prominent feature of…

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