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Articles tagged with: Verticals

Mobile, Online/Interactive, Smartphones, SMBs »

[28 Feb 2014 | 2 Comments | ]

Calls are the highest rated source of leads by SMBs according to BIA/Kelsey’s Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result of such high lead generation, businesses are trying to get their phone to ring as much as possible.

Click-to-call is quickly becoming a staple in online …

Facebook, Google, Social, Verticals »

[19 Nov 2013 | No Comment | ]

Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media.
Is it paranoid? We don’t think so. The car makers are definitely focused on digital spending, but social …

Forecasts, Traditional Media, Verticals »

[6 Sep 2013 | No Comment | ]

The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey’s Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home advertising in 2012.
BIA/Kelsey projects Out-of-Home advertising revenue to grow from $7.3 billion in 2012 …

Forecasts, Radio, Traditional Media, Verticals »

[26 Aug 2013 | No Comment | ]

According to BIA/Kelsey’s Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television.
Unlike other media, radio advertising is quite diverse, generating 10% or more of its advertising from five different verticals. Retail (18%), …

Television, Local, Traditional Media, Verticals »

[9 Aug 2013 | No Comment | ]

Television dominated the Government/Political/Religion (“GPR”) vertical in 2012, according to BIA/Kelsey’s Media Ad View Plus. In 2012, television’s $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical.
2012 Government/Political/Religion Ad Spending by Media

The $3.1 billion of GPR advertising represented 15% of the television media’s total ad spend in 2012, with …

Forecasts, Television, Local, Traditional Media, Verticals »

[7 Aug 2013 | No Comment | ]

In 2012, television dominated both the Automotive advertising and Government/Political/Religion (“GPR”) verticals, according to BIA/Kelsey’s Media Ad View Plus. More on the GPR vertical later.
Television’s $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012. This $4.6 billion represents 22% of television’s total advertising revenue in 2012, making it the highest …

Forecasts, Traditional Media, Verticals »

[30 Jul 2013 | No Comment | ]

According to BIA/Kelsey’s Media Ad View Plus more than 43 percent, or $10.7 billion, of retail advertising dollars went to direct mail in 2012. That $10.7 billion represents 30 percent of direct mail’s total ad spending. Furthermore, BIA/Kelsey doesn’t expect that to change much by 2017, where retail is still projected to spend 43 percent, …

Social, Verticals, Video, online »

[26 Jan 2012 | One Comment | ]

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on-demand “maintenance” information with various social media features such as scheduling and reviews.
We’ve seen it with garden and health sites, and also, increasingly, …

Online/Interactive »

[13 Dec 2011 | No Comment | ]

Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial content, expert Q&A, advertising, etc. Panelists were:
-Mark Britton, CEO and President, Avvo
-Pete Flint, CEO, Trulia.com
-Matt …

AT&T, SMBs, Verticals »

[21 Mar 2011 | One Comment | ]

Chuck Lee, AT&T’s executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear: “You gotta know what people are looking for when you market.” The study highlights that …

Online/Interactive, Verticals, Yellow Pages »

[13 Apr 2010 | 2 Comments | ]

Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites to generate social content that indexes well.

SuperMedia has unveiled a new beta “social platform” called …

Online/Interactive, Verticals, Yellow Pages, Internet »

[6 Apr 2010 | 5 Comments | ]

AT&T has unveiled a new version of its Yellowpages.com online directory, complete with a new name (YP.com); a new algorithmic approach to search; updated maps; and a set of vertical integrations with leading partners in cars, hotels, events and movies.
AT&T Interactive GM Greg Isaacs told us in a briefing today that the site was redone …

Funding, Verticals »

[19 Mar 2010 | No Comment | ]

Avvo, the free legal ratings and review site that has taken on the giant legal publishers that have long dominated the business, announced that it has raised $10 million in Series C funding. The new round adds to $13 million previously raised. The round was led by DAG Ventures, which joins existing investors Benchmark Capital …

Online/Interactive »

[19 Jan 2010 | No Comment | ]

G5 Search Marketing has broadened its vertical focus beyond self storage and now also serves senior housing, multi-family and student housing with its search services. All are aimed at “mid-market” players.
The company reports that its client base has grown more than 80 percent in the past year, and it now serves nearly 2,000 client locations …

SEM, Verticals »

[4 Jan 2010 | No Comment | ]

Real-time reservations have moved beyond restaurants, hair salons and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch Web sites that integrate G5’s SEO and clickthrough solutions with unit availability, pricing, promotions and payment.
The effort …

Online/Interactive, Shopping, online, Social, Verticals »

[16 Dec 2009 | No Comment | ]

Verticals that can engage certain demographics on a socio/geo basis and drive loyalty and conversion are the basis of our Marketplaces research program.  A new one that has caught our eye is WineTwits from HappyHours.com founder Steve Gilberg.  Three years ago, HappyHours and Lawn and Garden Search were among the first verticals that made us …