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Local Strategies for Selling Digital

Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…

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Discussion With New FindnSave CEO Ben Smith

Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new…

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‘Digital First’: A New Model for Newspapers

Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance. That’s…

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Groupon, McClatchy Team for Daily Deals in 28 Markets

Groupon announced today that it will work with McClatchy, the third-largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including…

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ComScore's Top 10 Online Newspaper Companies (by Usage)

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking…

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ComScore’s Top 10 Online Newspaper Companies (by Usage)

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking…

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