Marchex and Mapping the Call Monetization Genome

Marchex announced two new products today, meant to further clarify attribution for successful call-based ad campaigns. Known respectively as Call DNA and Dynamic Tracking, they both work towards clearer advertising ROI, and iterative campaign optimization. This basically comes down to…

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LIL 2013: Mobile Superforum

Today at BIA/Kelsey's Leading in Local Conference, John Busby, VP, Marchex Institute, shared some compelling data about mobile calls and conversion rates. Busby kicked off the "Mobile Superforum" that capped off a busy morning here in Boston. Busby shared that, somewhat…

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