BIA/Kelsey – Local Media Watch

Tag: ecommerce

  • Innovate or Die

    Innovate or Die

    In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Please contact Rick…

  • With Ecommerce Growing is Brick and Mortar in Danger?

    While many consumers are skipping lines and going online in store shopping is still strong.  The consumer purchase journey has become more complex and  advertisers have embraced omni- channel strategies in response to consumers shopping behaviors. In the US total offline sales are 10X bigger than online. In fact consumers spend more of their budget…

  • eCommerce in 2016: Mobile Surges as Total Share of Retail Stays Steady

    eCommerce in 2016: Mobile Surges as Total Share of Retail Stays Steady

    Comscore’s 2016 Retail eCommerce announced it’s 2016 total U.S. sales results this week. Overall, the eCommerce share of U.S. retail sales amounts to just eight percent. As GDP grows, retail’s total sales have dwarfed eCommerce’s growth, preventing online from gaining significant share of sales for several years running. The battle, it appears, is between desktop…

  • SMBs to Marry Social Media and E-commerce Strategies to Win Millennials

    SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of millennial local consumers said that they have interacted with social media in the past 6…

  • Groupon’s ‘Freebies’ Seeks to Attract National Retailer Promotions

    Groupon’s transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples. More than 5,500 brands are said to be participating. Retailers taking part with special offers in the initial launch…